Social Media Marketing – The Future of Digital Marketing

social media marketing

Social media gives you and your business a platform to communicate with your best potential customers- the ones that are already interested in what you are selling. Couple that with the ability to drive traffic to your page by keeping it talked about and relevant, and you’ve got a cocktail that has the potential to boost your business like you’ve never seen.

Building Business by Building Relationships

The number one benefit of a proactive social media marketing strategy is it gives your business a way to communicate with your potential customers in a way that was never possible before.

You can reach thousands of people who are already interested in your product or service, who only need to be convinced that you are the place to get it. With just one post, tweet, or comment, you can drive thousands if not tens of thousands of people to your website. And these aren’t just random people driving by a billboard on the freeway, they are people who were already looking for you to begin with.

Another important factor with social media is how these potential customers view your business. If your business has a Twitter page with a handful of followers and its last tweet wen out last September, this looks significantly less attractive to a potential customer than a page that is buzzing with tweets about current events and is actively engaging its current customers.

At the end of the day, a pro-active and well managed social media marketing strategy creates a direct line of communication with your customers that makes your company seem relevant and interesting.

Alright, but what does this have to do with SEO?

No SEO strategy is complete without a comprehensive social media marketing plan to back it up. Personally, we would rank a good social media presence as the second most important factor in successful SEO, right under quality content.

Google and other leading search engines use information from social media platforms such as Facebook, Twitter, and LinkedIn when determining the relevance of your website to search terms. Simply put, the more traction your business has on social media, the higher Google ranks it.

In addition to that, it’s an excellent way to develop your link building. As we mentioned (hyperlink to previous article) before, where your traffic comes from is a major factor when Google is ranking your site.

Develop Your Full SEO Arsenal

At Kiplo Digital, we understand that high-quality and long-lasting SEO can only be built on a full arsenal of digital marketing tools. We incorporate social media marketing into our dynamic, results-driven strategy to create a foundation that your small business can use to take off.

If you need web design, social media marketing, and SEO in Augusta, call us today and find out how a comprehensive and vigorously managed digital marketing strategy with Kiplo Digital can help boost your business like never before.